• Personal Standards: We exclusively partner with brands whose products and services meet our own high standards—if we wouldn’t use it for our pets, we won’t represent it.

• Local Market Intelligence: As your dedicated team in Japan, we gather comprehensive insights about Japanese consumers, market trends, and competitive landscapes.

• Strategic Partnerships: We identify, evaluate, and secure relationships with the most appropriate business partners to ensure optimal brand positioning and customer experience.

• Cultural Adaptation: Our expertise extends to redesigning packaging, marketing materials, user guides, and digital presence to align perfectly with Japanese consumer expectations.

• Controlled Launch: Once foundations are set, we manage the import process and orchestrate strategic pilot sales to test market response.

• Collaborative Growth: Through close partnership with brand owners, we analyze performance data, adjust strategies, and nurture sustainable brand growth in the Japanese market.

Tortie Difference: We’re not the right fit for brands seeking immediate, high-volume sales in Japan. Our strength lies in building enduring brand presence through methodical, measured growth. We partner with brands who share our vision of establishing deep, meaningful connections with Japanese consumers, even if it means starting modestly and scaling thoughtfully.